100% Participation- “Most modern franchisors have moved away from an a-la-carte type support system where you pay for services as you go. The reason for this change is obvious: The franchisee who needs the service most, such as additional field support, may not be willing or able to afford it.” Dave Thomas, Former CEO Wendy’s
Dave is on the money with this one! The best way to introduce this type of program is an addition to the franchise system, not an afterthought you hope they participate in. Because it’s not about them, or the guy down the street, it’s about the Franchise as a whole.